Graphic Standards Manual
Download a complete PDF version of The Graphic Standards here.
Purpose of these Guidelines:
In the past, the use of colors, logos and publications produced for Heidelberg has been unregulated. In an effort to create a more consistent image for the college, the Office of Communication & Marketing has compiled some basic guidelines addressing the proper and acceptable usage of the college’s logos in visual communications.
These guidelines are a work in progress and will be in place during the upcoming branding project. They will be expanded as part of that project. If you have specific questions regarding use of colors or logos or if you would like to request assistance with a publication, contact the Office of Communication & Marketing.
Official Heidelberg identity colors:
Historically, Heidelberg’s colors have been red, orange and black,represent the historic origins of the Reformed Church. Today, these colors have been adapted to serve Heidelberg’s various constituents.
Heidelberg Red
The principle color used in Heidelberg academic pieces is a deep red (PMS 201). This color is used whenever possible on publications to help create a consistent visual identity for the college. This red was chosen because is has a rich tone and can be used in conjunction with various other colors.The “Heidelberg College” logo is often seen printed in this red, or reversed out on a solid red background.
Pantone® color: PMS 201
Process Color: 0/100/63/29
RGB formula: R:178/G:8/B:56Heidelberg Orange
Orange is utilized on Heidelberg athletics publications and the athletics website.This color is used for athletics because it is bright and better reflects the action and intensity of Heidelberg athletics.
Pantone® color: PMS 172
Process color: 0/66/88/0
RGB formula: R:243/G:119/B:54Heidelberg Black
Completing the triad of colors is black. Black can be used in conjunction with the red or orange, for text or in graphical elements throughout the publication.
Heidelberg Logos:
The logos available here are suitable for printing of internal publications, and are available in JPEG format. They should be used no larger than the size provided; enlarging the logos beyond this size causes distortion and leads to poor quality in output. If you need other sizes or file formats, please contact the Office of Communication & Marketing.
The Heidelberg logo, which includes the traditional Heidelberg “H,” may be used only for the purpose of promoting Heidelberg. There are two versions of the Heidelberg logo, a horizontal and stacked version to better serve all needs. This is the official symbol for the college and should appear on all publications.
In addition to the full version of Heidelberg College, a shortened version, which includes just “Heidelberg” is also available.
This can be used in place of the Heidelberg College logo. Should a change from College to University occur, any long-term publication with just “Heidelberg” would be useful in the transition.
The Heidelberg “H” can also be used independently of the complete logo. The “H” is a recognizable mark of Heidelberg and can be utilized by all departments. In previous versions a drop shadow was incorporated, this is no longer part of the updated “H”. The “H” can be used in any of the three Heidelberg colors, but it is recommended that the red H be used for any academic purposes and the orange H be used for athletics.
The Heidelberg Seal is to be used only on official publications, such as those for the Office of the President, Board of Trustees and commencement materials. The Heidelberg logo and Heidelberg Seal are not interchangeable. The Seal is not available for general use.
The Student Prince is the official mascot of Heidelberg. The approved Student Prince artwork may be used in black and white publications as well as 2- or 3-color applications. The image of the Student Prince upon a horse may be used in its entirety or the upper portion is available for smaller applications.
The “Berg” logo is an alternative logo to the Student Prince. While not the mascot, the college is also commonly referred to as “the Berg.” The Script Berg can be used for athletic publications as well as informal, student-oriented pieces.
Artwork of College Hall is also a commonly used graphic mark of Heidelberg. Several versions of this artwork are available and can be used . Artwork of College Hall should not be used in place of the offiicial logo; all publications should include a version of the Heidelberg logo somewhere on the piece.
Custom Logos:
It is necessary for some departments to have a distinctive look and in these cases, custom logos may be used to enhance a publication. A customized logo can never be used to replace approved graphics of Heidelberg, only in addition to. (Examples include; Heidelberg at Arrowhead, Career Development Office and customized athletics logos) To have a custom logo or graphic developed for your department, please contact the Office of Communications & Marketing.
Logo Violations:
Never typeset or attempt to re-create the Heidelberg College logo on your own. Specific type treatments as well as the proportion of the text to the “H” are specialized and should not be altered. The logo should never be stretched, condensed or altered in any way.
Examples of Incorrect Logos:
Below is a collection of outdated or unapproved logos. If you are currently using these logos, please update your files with newer versions.
(old version of H that is narrow & has drop shadow)
(old version of H and font has changed)
(Logo that was used for 150 year celebration... now outdated)
How to Obtain Logos:
Versions of the approved logos (with exception of the seal) may be downloaded from this website or in the Heidelberg Logos folder on Server6. A PDF of The Graphic Standards is also available for reference.
For other logo requests or questions on usage, please contact the Office of Communication and Marketing. The Office of Communication & Marketing can also assist you in producing attractive and effective publications. Please contact us when planning a communication and we will be happy to work with you to meet your communication objectives, budget and timeline.