Marketing

A managerial approach to the marketing function in a business or not-for-profit organization. Covers market strategy planning and the marketing mix of place, price, product, and promotion in relation to the customers and/or clients. Prerequisite: ACC 201, ECO 251, 252, MTH 115, 210, ENG 101, COM 100, with a C- or better in each class; or ACC 201, ECO 251, 252, MTH 115, 210, ENG 101, COM 100, and HPE 230; or ACC 201, ECO 251, 252, MTH 115, 210, ENG 101, COM 100, and MED 212. This course contains junior level discipline specific communication requirements for the major in Business Administration. Students with BAE 359 credit will not receive additional credit for this course.