The Media Communication Center (MCC) is home to the academic media laboratories operated by the Communication and Theatre Arts Department (CTA) known as WHEI and the commercial radio stations operated by Tiffin Broadcasting known as WTTF. This combination provides a unique learning experience for Heidelberg students of all majors.
WHEI studios integrate aesthetic, creative, and critical thought with hands-on learning. Students who participate in WHEI activities do so to develop:
- skills - such as writing, voice announcing, producing or using technologies.
- leadership - by overseeing peer activities and student productions.
- relationships - as the success of WHEI relies on the collaborative efforts of many talented and energetic crews.
Founded in 1958, WTTF has had a successful history at providing local programming to the community of Tiffin and Seneca County. This organization provides options for students seeking careers in traditional broadcasting services to collect commercial radio resume experience without leaving campus.
The MCC embraces real-world traditional broadcasting methods and connects to audiences through newer mass media technologies. One example of the recent adaptation experienced through the MCC is the Media Management major formed in collaboration with CTA and the School of Business.