Research Methods

Course Type: 
Course Prefix: 
Course Number: 
3 sem. hrs.

This course will help students to understand and practice the business research process and its role within the organization; integrate theory and research; improve their ability to find and intelligently use information; practice using statistical quantitative tools. Students will learn multiple types of research methodologies (qualitative research, secondary research, competitive intelligence, primary quantitative data collection methods) and when each is appropriately used for insights and decision-making. Prerequisites: FIN 301 or MGT 300 or MKT 302; MTH 115, 210.