Persuasion

Course Type: 
Undergraduate
Course Prefix: 
COM
Course Number: 
350
Credits: 
3 sem. hrs.
Semesters Offered: 
Fall

Study of rhetorical and psychological theories of attitude change in human communication. A significant portion of the class is devoted to the development, analysis, and presentation of media messages and campaigns, with a focus on the ethical implications of such messages and campaigns. Prerequisites: COM 100; ENG 101.