Consumer Behavior

Course Type: 
Undergraduate
Course Prefix: 
MKT
Course Number: 
325
Credits: 
3 sem. hrs.
Semesters Offered: 
Spring

This course is designed to present an overall view of the factors influencing consumer action, consumerism, and current theories of consumer behavior based on factors such as motives, attitudes, dissonance, psychological and social influences. Prerequisite: Declaration of any business concentration or the no concentration option, Completion of MKT 302 with a C- or better.