Principles of Media Management

Course Type: 
Undergraduate
Course Prefix: 
MMG
Course Number: 
357
Credits: 
3 sem. hrs.
Semesters Offered: 
Spring

Analysis of internal factors related to media management, including organizational structures, leadership, objective setting, sales, and advertising. Fulfills the Junior Written and Oral Communication requirement. Prerequisites: ENG 101; COM 100; Approval of a Media Management concentration by the Media Management Coordinating Committee or permission of instructor.