Principles of Public Relations

Course Type: 
Undergraduate
Course Prefix: 
PBR
Course Number: 
357
General Education Requirements: 
R
W
Credits: 
3 sem. hrs.
Semesters Offered: 
Fall

Origin and development of public relations, including ethical standards and functional role in modern society. Emphasis on defining objectives, selecting media, creating message content, and evaluating effects. Practice in writing press releases. Prerequisite: MED 212; ENG 101; and COM 100. Open to Juniors and Seniors.