Public Relations Campaign Planning

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3 sem. hrs.

This course is intended as a senior capstone course for students majoring in public relations. Students will apply theory to practice through various experiential learning opportunities with emphasis placed on a live project. Theoretical knowledge and practical skills developed in PBR 357 and 358 will be utilized as students design a public relations campaign for a client selected from the local community or the campus. Prerequisite: ENG 101; and COM 100; PBR 358 with C-or better.