Vice President for Enrollment Management and Marketing

Department: Admission Office

Heidelberg University, located in Tiffin, Ohio, is seeking qualified candidates passionate about sharing their knowledge, implementing strategies for student engagement and success, and building a community of education excellence.  Heidelberg University seeks a dynamic individual to fill the position of Vice President for Enrollment Management and Marketing. This position is a direct report of the President of the University and serves as an integral member of the Senior Leadership Team.

Heidelberg University offers a strong liberal arts curriculum and professional education programs with the mission of personal, intellectual, and professional development, leading to a life of purpose with distinction.



The Vice President for Enrollment Management and Marketing is an executive level leadership position.  The position is responsible for providing executive level leadership in developing and implementing a comprehensive enrollment management and branding and marketing plan focused on recruitment, admission, retention, and graduation consistent with the strategic goals and mission of the University.  The Vice President for Enrollment Management and Marketing serves as a highly collaborative and engaging leader who motivates teams to make a difference in the future of the University by ensuring that Heidelberg attracts and matriculates engaged students who wish to benefit and contribute to the life of the University. 


The successful candidate will have demonstrated experience in key leadership competencies and professional qualifications, including:

  • A proven record of success as a highly analytic enrollment leader with strong communication skills – including strong listening skills – and the ability to focus and lead an organization to set and achieve strategic outcomes.
  • Extensive knowledge of best practices, national trends, and developments in all aspects of enrollment management and marketing – recruitment, admission, financial aid, retention, student success, and marketing including demonstrated experience and knowledge of producing, implementing, sustaining, and communicating an internal financial aid leveraging strategy.
  • Cultural competency and values which support diversity, equity, and inclusion demonstrated by experience in and commitment to working with and supporting diverse populations.
  • Demonstrated understanding of, passion for, and ability to articulate the benefits of liberal learning.
  • Demonstrated ability in creative problem solving.
  • Demonstrated excellent relevant written and verbal communication skills.
  • A demonstrated management style that builds confidence in staff, promotes teamwork, enhances creativity and motivation, and builds consensus in a high-energy and high-task environment.
  • Skill as an inclusive, organizational leader with the ability to make connections across the entire University in order to engage and inspire a culture of enrollment, retention, and student success.
  • A tolerance for ambiguity and a willingness to manage diverse and frequently changing assignments, particularly the ability to do so with a positive attitude and a sense of humor in a high-task environment.

In addition, the ideal candidate will model Heidelberg University’s core values of integrity, honesty, humility, transparency, respectfulness, diversity, caring, loyalty, and accountability in all work.  The successful candidate will hold a Bachelor’s degree complemented by at least five (5) years of successful hand-on and senior administrative leadership experience in enrollment management and marketing.  A Master’s degree is highly desirable.


How to Apply

For consideration, complete the online application

Expected Closing Date

Review of candidates will begin immediately and will continue until the position has been filled.

EOE Statement

Heidelberg University is an Affirmative Action, Equal Opportunity Employer. Women and minorities are encouraged to apply for all postings.

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