b'Paper airplane competitionStudents in Dr. Trish Bergs MGT200 course created paper airplanes in teams for acompetition and the chance to win prizes for the longest flight and most accurate flight.This exercise was to show how competitive advantage works, as well as supply chain, product development, prototyping, process re-engineering, and incremental versus quantum innovation. Analytics guest speakerDr. Salil Khetanis senior level marketing class, MKT 410Paper airplane had a very knowledgeable guest speaker, Reshma Shah,competition in actionwho joined the class through Zoom to explain with a lot of patience and clarity the various metrics, tests, and concepts related to digital marketing analytics. She has experience doing data analytics for companies like Macys, Staples, Chewy, and TripAdvisor.Northeastern University collaborationDr. Lisa Kahle-Piaseckis BUS 490 Strategic Management class and GSB 590 MBA students collaborated with students from Northeastern University (Oakland, California branch) on a case discussion over Chiquita Brands International. The session, led by Dr. Evodio Kaltenecker, Associate Professor of International Business and Strategy took place on Microsoft Teams, March 10.Reshma Shah on ZoomDr. Evodio KalteneckerSpring 2025 www.heidelberg.edu/school-of-business 10'