Strategic Growth Action Plan (SGAP)

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Strategic Growth Action Plan FY2022-2026

Goals, Objectives, KSIs Updates

July 2025

Goal 1: Heidelberg Value (4 Objectives / 10 KSIs)

The overall strategic goal is to Gain Competitive Educational Market Advantages. Build our reputation.

Market Differentiation (3)

  • NCWQR Global Water Education, Research, Commercialization
  • PlusOneAdvantage MBA Enhancement
  • Strategic Complementary Segments Partnerships

4-Year Graduation (2)

  • Academic Program Strategic Prioritization
  • Tuition Guarantee / 4-Year Graduation Guarantee

Sophomore Retention (4)

  • Three Pillars Student Success Plan
  • Pell-Eligible Student Support
  • Faculty Pedagogy Enhancement
  • Student Affairs Engagement Programming

Preferred Placement (1)

  • Internships and Experiential Learning

Goal 2: Enrollment Growth (5 Objectives / 13 KSIs)

The overall strategic goal is to Expand Student Educational Opportunity. Grow market demand.

Total Headcount (4)

  • Enrollment Management Strategic Plan
  • Community College Transfer Pathways
  • Graduate Programs Development
  • Adult Learners Market Development

Campus Engagement (2)

  • Student Affairs Strategic Operational Plan
  • Continuity of Student Care Culture

Geographic Reach (2)

  • Social Media Engagement
  • Regional Recruitment Strategies

Female Headcount (3)

  • Target Marketing & Communication
  • Academic Programming
  • Facilities and Amenities

Athletics Transformation (2)

  • Fieldhouse + New Programming
  • Athletics Integration Across Campus

Goal 3: Campus Vibrancy (6 Objectives / 16 KSIs)

The overall strategic goal is to Become a More Energetic, Supportive and Welcoming Learning Community. Strengthen our campus educational environment.

Campus Climate (3)

  • Campus Welcoming Strategy
  • One Team Professional Development
  • Accessibility Improvement Plan

Student Population (3)

  • Wraparound Student Services
  • Campus Facilities & Amenities Improvement
  • Multicultural Alumni Networks

Employee Population (2)

  • Human Resources Strategic Operational Plan
  • Employee Compensation & Retention Plan

Campus Programming (3)

  • All Students Multicultural Celebrations
  • All Students Advocacy Programs
  • All Students Minority Leadership Initiatives

Community Collaboration (3)

  • HU + TU + K-12 Programming
  • Community Organizations Collaboration
  • Economic Development Partnerships

Board Representation (2)

  • Board Functional Expertise Improvement
  • Trustee Profile & Demographic Mix

Goal 4: Financial Sustainability (4 Objectives / 12 KSIs)

The overall strategic goal is to Strengthen Resilience for University Sustainability. Ensure our prosperity.

Asset Stewardship (3)

  • Collaborative Budgeting Model
  • Market-Driven Program Development Funding Model
  • Deferred Maintenance Plan

Revenue Growth (3)

  • AACR Strategic Operational Plan
  • Non-Tuition Revenue Sources Development
  • Grant Funding Management Services

Endowment Growth (3)

  • $14 Million Scholarships Campaign
  • Industry & Community Partnerships
  • Unrestricted General Endowment Growth

Operations Innovation (3)

  • HeiTech 2030 Plan
  • Administrative Support Services Integration
  • Campus Environmental Sustainability Plan