Marketing is a concentration within the business administration major. Want to combine fun problem solving with creative thinking? Studying marketing will teach you the key practices and theories around consumer behavior, selling, social influences, analytics, brand promotion, and more.
Impact the Community
Heidelberg students have the opportunity to work with local businesses on marketing plans. This experience gives you a change to take your ideas and apply them to real world situations, and provides you with an opportunity to begin building a portfolio of work.