Salil Khetani

Dr. Salil Khetani is an Associate Professor of Marketing at Heidelberg University. He has been a full-time professor since Fall of 2018 and teaches a wide range of marketing courses.

His research interests lie in the consumer behavior field of marketing. He has worked on research on recommender systems, influencer marketing, and marketing of products considered socially taboo. He is a member of the American Marketing Association and is on the editorial board of the journal, Business Perspectives and Research.

He is the faculty advisor for the Heidelberg University chapter of Enactus - Berg Enactus which is a student organization that works on social entrepreneurship projects and competes at the national Enactus Expo.

Salil Khetani also has seven years of industry experience in sales and marketing from Mumbai, India where he was born and raised. He has had a wide variety of roles in sales and marketing across two industries - financials services and construction industry.

Courses Taught

MKT 200 - Principles of Marketing
MKT 325 - Consumer Behavior
MKT 345 - Professional Selling
MKT 350 - Digital Marketing
MKT 410 - Integrated Marketing Communication
GSB 551 - Marketing for Managers (MBA Course)
HNR 303 - The Art of Stand-Up Comedy (Honors Course)

Expertise

Marketing, Consumer Behavior, Sales, Professional Selling, Market Research, Social Media Marketing, Influencer Marketing 

Research Interests

Consumer Behavior, Influencer Marketing, Digital Marketing

Service

• Faculty Co-Advisor for the student organization – 'Berg Enactus at Heidelberg University. ‘Berg Enactus is a part of the international organization, Enactus that supports and rewards student entrepreneurs for taking on projects that benefit the society and the environment. My task is to guide students to take up and implement projects to tackle community problems such as homelessness, human trafficking, disability awareness, and water quality.
• Faculty Co-Advisor for the Business Students Advisory Group (BSAB) I am a co-advisor to a select group of student leaders who are representatives of students in the school of business.
• Associate Editor for the peer-reviewed journal – Business Perspectives and Research

Publications

• Banker, Sachin, and Salil Khetani (2019). “Algorithm Overdependence: How the Use of Algorithmic Recommendation Systems Can Increase Risks to Consumer Well-Being”, Journal of Public Policy & Marketing.
• Co-authored an article – Overcoming Mask Reactance that appeared in The Hindu Business Line (National and mainstream newspaper in India) Newspaper on August 10, 2020.

Teaching Philosophy

The keyword I keep in mind while teaching students or designing a course is “enabling”. I believe students will enjoy the class and gain the maximum out of it if I can enable to think on their own, form opinions, and do not feel shy to express them in class. This feeling of empowerment will encourage them to show up to class with a positive frame of mind. I also believe that there are no wrong opinions in marketing or business if you can justify them. Keeping this in mind, my efforts will be to create an environment within class where students feel comfortable and empowered to apply marketing concepts.

Salil Khetani CV