Heidelberg Athletics partners with BSN Sports and Nike

The Heidelberg University Athletic Department announced that it has entered into a five-year partnership with NIKE through BSN SPORTS. The agreement is part of BSN SPORTS Collegiate Select program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment to all D1, DII, D3, NJCAA and NAIA schools.

The agreement includes numerous incentives in the form of discounts and rewards along with incentives for on-field achievements and additional marketing and promotional opportunities.

"We are excited to reach this agreement with NIKE and to strengthen our partnership with BSN SPORTS," said Heidelberg Athletic Director Matt Palm. "NIKE's commitment to student-athletes and competitive excellence aligns strongly with our commitment to providing the best experience for our student-athletes. Heidelberg University, NIKE, and BSN SPORTS are all committed to excellence for student athletes. It's a natural partnership and one we are very excited about."

Todd Northrop, Collegiate Select Vice President added, "This agreement with Heidelberg University affirms our highest aspirations for BSN's Collegiate Select program: delivering elite, customized products and services to our college customers. We are excited to partner with the Student Princes to elevate the performance and impact of their top-notch and growing athletic program."

BSN SPORTS Collegiate Select will partner with the company's key vendors to provide apparel and equipment to colleges and universities across the country.

ABOUT NIKE, INC.

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.

ABOUT BSN SPORTS

BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.

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