Students in Dr. Trish Berg's GSB 590 Strategic Management course are currently participating in a global market competition called GLO-BUS. The students – team manager Kathleen Brady along with Sam Runyan and Hunter Greenman – are competing under the name KWK Tech and they’re doing quite well.
In GLO-BUS, teams run companies in a competitive simulation and compete in a neck-and-neck race for global market leadership in two product categories: wearable video cameras and sophisticated camera-equipped copter drones.
Teams compete in a global market arena, selling to buyers in four geographic regions — Europe-Africa, North America, Asia-Pacific and Latin America.
Each week represents a year of competition, and companies also are ranked globally. Each week, the best-performing GLO-BUS companies measured on four performance variables, including overall score, earnings per share, return on equity and stock price, are honored.
For the week of June 5-11, Heidelberg's HWK Tech Team ranked 24th among the 456 teams participating in the GLO-BUS simulation worldwide. Congrats to Kathleen Sam and Hunter!
Learn more about GLO-BUS.